Why small habits matter for the long term outcome.
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I have officially gone summer mode in my house and habits.
Feet are ready for sandals and I'm outside walking barefoot.
Time is blocked for weekly farmer's market visits.
I'm making a lot more electrolyte-based herbal infusions and chrysanthemum teas.
I'm growing my own flowers, herbs and food or I'm foraging.
What's your favorite local farmers market?
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Like a nervous system a lot of businesses operate in fight or flight. The productivity actually happens in rest and digest mode and yet most of the activity only happens when things are chaotic leading to lackluster results.
But what if the structure felt more sustainable?
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Here's what I wish I knew when I was building my first wellness business ( product based and service blend):
If you have a unique and fully packaged moderate ticket membership program for your services ($1.8-$5k) then you have more control over monthly finances, and it does not require you to be there all the time physically.
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I'm creating a local health service provider directory and if you'd like to be included let me know by email the name of your business, the physical location of your business, and your full name. You can live anywhere in the USA.
If you want to share someone else's business, you can do that too or share this blog post with them.
What I'm discovering is that top of mind awareness in the customers heads is not always easy for health service-based providers these days due to competing forces---distraction is at an all-time high and people want to shop from people they trust.
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Social media growth from scratch is our case study here and the type of messaging to avoid if you want to bring in customers through social media marketing.
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This month has already been amazing for us at LB as we work with clients to help them hone in on their farmers market haul strategy and get all the local foods that they need for healthy living, fermentation projects, farm to table recipes and of course herbal medicine making.
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Become an Herbalist is our massive event that connects health professionals and consumers to a unique process that improves their overall health maintenance results.
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What I have realized from our client results is that it is not the information that we taught but how we taught them our process.
We did not just give herbal recipes; we connected our clients to meaningful, interactive, interesting experiences and we reframed what it means to connect to our bodies in each new season.
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Q4 is the time to start practicing the new strategies that will uplevel your game in the new year. Here is exactly what I'm doing to get my company, Laura's Botanicals ready for what will probably be another tough year in business (tough for everyone!!)
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LinkedIn growth has been a primary focus for my company the last few weeks and there are a few things that you should know.
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Visibility does not = virality on social media.
We all need visibility when running brands and businesses.
That is an unavoidable truth.
But a lot of folks who I have spoken with believe that visibility is reliant on a large following and / or going viral with content marketing.
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If you have created the platforms for your business online but they are not being looked after, maintained or grown than you are doing yourself, your customers, and your business a disservice.
The platforms ( ig accounts, fb groups) are just sitting there without anything happening for you.
3 Reasons for why FB Groups in 2023:
-- FB groups helped my business make thousands of dollars with a dynamic of new, existing, and past customers.
-- 2023 customers are sophisticated, meaning people are smarter in the digital space and know what marketing is now. Groups GUARANTEE a focus and attention on your content ( its yours ). Focus and trust is everything for ease into sales.
Today’s post is a kind reminder to keep your mind and body a priority.
Because, although your mind and body are amazing at what they do.
They need help a lot.
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These three things will guarantee a stop in business growth: lack of awareness, lack of investment and an unwillingness to learn.
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Selling high ticket programs is life changing and is the way to set yourself up for scalability.
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It’s important to be aware of health usually but it’s especially important at times of seasonal transition and when we start doing more activities then we have been doing.
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READY TO LAUNCH With Amy Tsai
There are many exciting ways to serve people online through your specific health modality even if you do something very physical like personal training.
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Marketing is the number one general concern amongst business ceos even amongst ceos who are currently outsourcing this area of their business.
Why?
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