Social media growth from scratch is our case study here and the type of messaging to avoid if you want to bring in customers through social media marketing.
Read MoreWhat I have realized from our client results is that it is not the information that we taught but how we taught them our process.
We did not just give herbal recipes; we connected our clients to meaningful, interactive, interesting experiences and we reframed what it means to connect to our bodies in each new season.
Read MoreVisibility does not = virality on social media.
We all need visibility when running brands and businesses.
That is an unavoidable truth.
But a lot of folks who I have spoken with believe that visibility is reliant on a large following and / or going viral with content marketing.
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