Social media growth from scratch is our case study here and the type of messaging to avoid if you want to bring in customers through social media marketing.
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What I have realized from our client results is that it is not the information that we taught but how we taught them our process.
We did not just give herbal recipes; we connected our clients to meaningful, interactive, interesting experiences and we reframed what it means to connect to our bodies in each new season.
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Q4 is the time to start practicing the new strategies that will uplevel your game in the new year. Here is exactly what I'm doing to get my company, Laura's Botanicals ready for what will probably be another tough year in business (tough for everyone!!)
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Visibility does not = virality on social media.
We all need visibility when running brands and businesses.
That is an unavoidable truth.
But a lot of folks who I have spoken with believe that visibility is reliant on a large following and / or going viral with content marketing.
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