Use THIS form of messaging instead of commodity messaging for your small businesses marketing

2025 has been one for the books and it’s because I went super heavy with work in Q1 (tons of focus and concentrated effort has led to amazing results in Q3.)

One big result has been with a client and those results are the most exciting and meaningful of all results in business—am I right?

It is one thing to have something exciting happen for you but to have something exciting happen for the people you work for that is the reason for this thing.

My client had an email list of 100, a small customer list, a non-active social media ecosystem (so none of her social media channels were active or consistent) but in 10 DAYS we have managed to increase her baseline DRAMATICALLY.

From 50 views average to over 500 views in 10 days. This is a brand-new baseline for her and it is only going to increase.

You can PREP for BETTER results in all your marketing campaigns instead of flying by the seat of your pants.

This is where a lot of businesses go wrong there is no sense of control or driving behind their marketing initiatives and so the marketing controls them. The first step to better control of your marketing is what?

Do you know?

Up 103.4% in 10 days and still going——-due to consistency in posting and in quality of post messaging,

It is looking at your data from your marketing efforts for the last 30-90 days and to see the insights.

So in my clients case there was NO data because nothing was happening. We were literally building a brand-new audience. This is the case for a lot of service businesses, local businesses because they don’t use social media or don’t have a plan in place for it. I can provide a clear plan, a growth plan and help you do it all in my 30 day accelerator here

2. The second point here, the main reason why we are getting so much success with my clients social media accounts is because we are using expert positioned content instead of commodity content.

Commodity content is what I see most local service and product-based businesses use to message about their businesses.

Commodity content includes features of products/services, things coming up, events, why a product or service is special, promos, deals etc.

Now of course, you SHOULD use these types of messages throughout your marketing but to rely on this solely is NOT effective at getting people to stop and pay attention to you.

This is why this type of marketing is commodity because it does not raise attention. Getting attention is NOT THAT HARD but you do need to learn how to position your business for attention AND be organized enough not to miss the opportunities to sell after.

Positioned content delivers emotional language and the thoughts of the people who the message is intended for makes all the difference. Write that sentence down next to your work desk or mobile phone.

Here is the gold too: when you run ads or paid traffic at it the content explodes like pouring gasoline on open flames. That’s what happened with my client yesterday——she put her products in swag bags and then micro influencers shared her brand name a dozen times to their active audiences. The attention was awesome but MORE awesome was when they landed on our positioned content created for her——it was a buffet of greatness, comments, interactions that were genuine and heartfelt, people talking to HER and validating her reason for serving and taking the next steps towards being CUSTOMERS.

This is the power of market validated expert positioned messaging,

This is my ad performance from Jan 2025. 13 cents a click, $1 a lead; $273 spent to bring in 350 people into a zoom event/meeting and converted one new person to $1800 sale. That is $273 spent to make $1800! This was expert positioned content that then performed extremely well with ad spend put behind it. I tested the same ad before with similar results. When you see your messaging doing really well for free this is the content that you might run with ads at some point depending on the goals of your marketing campaigns. I will also “add” that the fb average cost per lead is almost $7 so we were well below average indicating a high performing ad set.

And it is how clients like mine are growing audiences rapidly without viral content, without templates, without weeks of content creation, without spending time making reels or perfect looking carousel posts.

Because all those good looks, though beautiful are not practical for busy local business owners and they might distract your ideal customers from the MESSAGE which is what they need to hear.

If you want results like my client then join my 30 day Survive To Thrive Health Service Business Accelerator HERE.